NFAIS Webinar: Factors Shaping User Information Behavior - a look at survey results

Monday, December 19, 2012, 11:00am (EDST)

Featured Expert: Dr.  Lynn Silipigni Connaway, Senior Research Scientist, OCLC [ Download Slides ]

Register Now to View Recorded Session! (Downloadable Form)

Content providers and librarians alike are challenged to maximize the discovery and use high-quality information. Users have limited time in which to find the answers they need. Learn a new interface for searching? No time. Investigate all possible resources that the library offers? No time. Read more than a snippet? No time. Actually visit the physical library and seek out expertise? No way!!

On Monday, December 19, 2011 NFAIS will hold a webinar from 11:00am - 12:30pm EST that will focus on time constraints and other factors that shape user information seeking behavior. Dr. Lynn Silipigni Connaway, Senior Research Scientist, OCLC Research, will draw on multiple surveys performed by the JISC, the Research Information Network (RIN), and OCLC cooperatives, to provide insights on the following questions among others:

• What exactly are searchers using Google for?
• How much confidence do scholars and students have in their own search competency? Do they distinguish between library databases and other online sources?
• What is more important in discovery - simple search or "power browsing?"
• What is meant by "squirreling downloads"?

Dr. Connaway will address the role that convenience plays in driving discovery in an academic library and what the prominence of convenience in the users' mindset signifies for further interface development and delivery.

Register today if you or your staff want to maximize usage of your products and services by learning more about information seeking behavior. NFAIS members pay $95, Sister Society members pay $105, and non-members pay $115. For groups of 3 or more, NFAIS member organizations pay $245, Sister Society members pay $265, and non-member organizations pay $285. To register, download registration form.

For more information contact: Jill O'Neill, NFAIS Director, Communication and Planning, 215-893-1561 (phone)

 

NFAIS: Serving the Global Information Community