NFAIS Forum oN The Changing Face of Content 

When:
Friday, June 2, 2006

Location:
PALINET Headquarters
3000 Market Street - Suite 200
Philadelphia, PA 19104-2801
 

  Final Agenda

 The marriage of content and technology has spawned a new generation of information resources such as blogs, podcasts, digital books, and individual repositories. But where do these "born-digital" forms of content fit within traditional information resources? What are the technological considerations for incorporating such content into product or digitizing old content for reuse with them? Is partnering a viable method for content creation or collection development? And what is the legality of use and reuse of these new forms of content?

The program will answer these questions and more beginning with an overview of the new forms of content - the "born digital" as well as that which is newly digitized - and how user-generated content such as blogs, and podcasts can be incorporated into new collections. A diverse panel of experts will discuss the digital collections that they are building - including requirements for access, format, and functionality. The remainder of the day will focus on the practical issues to be considered: collaboration in building digital collections; the technology challenges to digitizing legacy content or engineering new digital content; the long-term policy issues that exist with regard to the use and re-use of content; and the new business models required to meet the information needs of the individual user.

8:30am - 9:00am: Registration and Continental Breakfast

9:00am - 9:15am: Welcome and Opening Remarks
 

9:15am - 9:45am: New Forms of Content: An Overview

Maureen C. Kelly, Consultant [ Slides ]

Users have expanded their information resources beyond familiar items such as books and traditional databases to include new content formats - podcasts, datasets, 3-D simulations, weblogs and more. This session will provide an overview of the new content currently being created as a result of web-based publishing technologies and the digitization of legacy mataerials. It will also highlight how the newer forms of content as well as digitized content from physical collections may be identified, evaluated and indexed.

9:45am - 10:15am: User-Generated Content: Where Does it Fit
 

Bill Trippe, Senior Analyst, The Gilbane Group [ Slides ]

A broad range of content is now being created by individuals as a result of readily accessible web tools. While this class of published information is not usually held to the more strict traditional publication process associated with books and journals, it nevertheless often constitutes material worthy of distribution and preservation. This session will focus on the challenges in enhancing the visibility of this new form of content and how such content can be incorporated into digital collections, products and services.
 

10:15am - 10:30am: Networking Break
 

10:30am - 12:00pm: Building Digital Collections: Matching Content to Use

• Dr. Annette Olson, U.S. Geological Survey/National Biological Information Infrastructure [ Slides ]
• Bob Persing, Head of Serials, Van Pelt-Dietrick Library Center, University of Pennsylvania [ Slides ]
• Jeff Baer, President, COS, a division of CSA [ Slides ]

Content collections are created for a variety of specific purposes and it is essential that those building collections take into consideration the information needs and usage behavior of their unique constituency. This session will highlight how organizations in three different sectors - higher education, commercial publishing and the library community - approach the building of digital collections, not only in the selection of content, but also in setting the requirements for access, format, and functionality.
 

12:00pm - 1:00pm: Lunch (will be provided)
 

1:00pm - 1:45pm: Developing Successful Collaborations
 

Peter Kaufman, President, Intelligent Television
 

This session will focus on what is required in the identification and development of potential collaborations in the building of digital collections, especially between the for-profit and not-for-profit sectors who often have conflicting missions. It will cover such issues as the requirements for successful partnerships, the expertise required in-house and the pitfalls that must be avoided in order to maintain a harmonious collaboration. Kaufman, author of Marketing Culture in A Digital Age, will provide attendees with the results of this 2005 study, funded by the Mellon Foundation, which probed these very questions.
 

1:45pm - 2:45pm: Digitizing Physical Artifacts: Technology & Metadata
 

Lofti Belkhir, CEO and Founder, Kirtas Technologies, Inc.
and
Jeff Moyer, Executive VP, Publishing, National Archive Publishing Company [ Slides ]
 

This session will focus on the challenges that must be overcome when creating digital representations of physical artifacts from a collection, especially if the preservation of the original item is a top priority. It will include a discussion of the digitization technology that is currently available and what that technology can realistically achieve. It will also highlight the mechanisms that currently used for the application of metadata to the new digital content
 

2:45pm - 3:00pm: Networking Break
 

3:00pm - 3:30pm: Engineering Born-Digital Content: Mark-Up Languages
 

Ed Stevenson, Director, Content Strategies, Really Strategies, Inc. [ Slides ]
 

The engineering of born-digital content is key to facilitating re-use and re-packaging of that content. This session will provide a basic overview of the key new mark-up languages - XML, XUL and OPML - that are integral to building flexible content and flexible content interfaces.
 

3:30pm - 4:00pm: Fostering Use: Copyright Compliance and Collaboration
 

Robert Weiner, Senior V.P., Licensing, Copyright Clearance Center
 

Once a digital collection has been created, the terms of use that will govern the interaction between a user and that collection must be clearly established. How should content creators and information providers approach this issue? How can the barriers to use be minimized while ownership is protected? This session will discuss a variety of options that are available to facilitate achieving a balance between flexible usage and owners' rights.
 

4:00pm - 4:30pm Serving the Individual User: A New Business Model
 

Paul Mouton, Director, Business Development, Thomson Gale [ Slides ]
 

In today's Web 2.0 environment, individual users have access to a broad array of information services. These users represent a new consumer base both for information providers and libraries. This session will focus on how one information provider is experimenting with new services that support the individual user, ranging from pay per view to a Web-based alerting service that advises of availability in the local library. Is this the way to go?

4:30pm - 4:45pm: Final Wrap-Up and Adjourn

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